Brand: OBRA

Model: A range of five canvas silhouettes

Key Features: Each silhouette features a canvas upper that comes in a range of classic colorways, as well as a exaggerated pull tab on the heel. Each pair also comes with proprietary, extra tall OBRA vulcanized foxing tape and a rubber outsole. A lightweight thermoformed EVA footbed and premium microfiber lining finish off the look.

Release Date: Available now

Price: Retail prices range from $120 to $150

Buy:, United Arrows Roppingi Hills, Barney’s New York & more select retailers TBA.

Editor’s Notes: OBRA is a new footwear brand that was started by two real sneaker OGs: ALIFE founder Arnaud Delecole and former Director of Product for Converse, Dave Cory.

OBRA means “a worker’s labor” and “the work of an artist” in Portuguese and draws from 20 years of experience in the footwear industry, which resulted in five classic silhouettes. Each model is done up in a range of stylish colorways and the kicks retail for anywhere between $120 and $150.

Not only is OBRA committed to ethical manufacturing by partnering with family-held factories in Brazil, the brand has promised to share parts of its revenue with non-profit organizations that cater to the arts, education, and civil liberties within local inner-city youth communities. OBRA’s first partner is Red Hook Labs, to which $10 of every pair sold on the company’s website will be contributed.

OBRA’s sneakers are designed to be both fashionable and functional. Flip through each of the silhouettes and colorways above and leave your thoughts on this new sneaker brand below.

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