“Yesterday's underdog, today's champion." òL New York's founder Allen Aderotoye says of his label's forthcoming FW16 collection which is named, you guessed it, Underdog. The line looks back at various youth cultures for inspiration, with the ’70s UK punks and ’90s downtown NY scene serving as reference points for a collection anchored in modern riffs on street staples.

There's huge wool overcoats, plush satin jackets with chenille patches and embroidery, with many garments sporting hidden pockets and zip on/off components to change the garment's shape. All of the brand's pieces are made in NY, too.

"To become that champion you've got to love the process more than you love the title," Aderotoye says. "You've got to love the strain, the sweat, the struggle. It's the persistence against the resistance we meet that ultimately results in our strength. It’s the struggle of life, those hardest moments, that help shape who we are." Wise words for anyone out there looking to start a brand of their own.

Check out Allen wearing the collection himself in Highsnobiety's recent street style feature.