Mary-Kate and Ashley Olsen’s fashion label, The Row, is launching a menswear line. The Row is known for its high-end, meticulously constructed luxury staples — think four figures for a cashmere sweater.
The menswear line will launch this October, featuring a full range of suits, outerwear, knitwear, jeans, T-shirts, footwear, and accessories. The line will release at The Row’s retail locations and selected stores worldwide including Dover Street Market and Mr. Porter.
This isn’t the duo’s first time dabbling in menswear. In 2009 The Row introduced a menswear collection, similar to its womenswear offerings which was later phased out, and in 2016 the brand released a menswear capsule, with limited pieces available in the brand’s physical locations.
“We did one menswear capsule collection many years ago, and in 2016 launched a retail menswear capsule,” Ashley Olsen said in a statement. “It was imperative that we received our customers’ feedback and to approach this collection thoughtfully at our pace.”
According to the press release, this collection will focus on a mix of retro tailoring. “Ashley Olsen and Mary-Kate Olsen combine the refinement of a classic bespoke experience with the precise minimal masculine style of New York specific to the 80s and the 90s,” it reads.
In other style news,Craig Green’s new Moncler installation at SSENSE Montreal is puffy perfection.