Drake’s OVO imprint is opening the doors to a new outpost this week, residing in London. The UK flagship is nestled inside the building that received the prestigious 2017 OAS Development Awards for Best West End New Build, located on Poland Street in Soho.
The 150-square-meter boutique, created by October’s Very Own in conjunction with Brinkworth and Wilson Brothers, houses OVO apparel and capsule collections, in addition to exclusive merchandise, initially highlighted by the outfit’s FW17 assortment and women’s Holiday 2017 capsule.
As of Friday, November 17 at 12 p.m. GMT, OVO’s new London flagship is open to the public. The store is open Monday through Saturday from 12 p.m. to 7 p.m., and 12 p.m. to 6 p.m. on Sunday.
OVO London Flagship
1C Poland St.
In related news, Drake recently took to social media to tease a mysterious OVO x Timberland collaboration.