Former Ralph Lauren designer Willy Chavarria cultivated close personal relationships with American garment factories during his tenure there which began in 1999. This would later come in handy when it came time for him to establish his own brand, Palmer Trading Company, 12 years later, which he co-founded with life partner David Ramirez. The Palmer, Massachusetts-born, New York-based PTC now produces quality American-made menswear out of the most reputable and prestigious factories across Texas, California and New England. And while some may recognize the brand more from its collaborations with Viberg or Dickies' heritage line, Chavarria seeks to strengthen PTC's name in the menswear arena with the launch of a premium line, Willy Chavarria for Palmer Trading Company. Chavarria's eponymous label is set to debut this Fall/Winter 2015.
I saw the Willy Chavarria collection firsthand at Liberty Fairs last February, and was blown away at the garments' substantial, luxe hand feel. Every piece is made in the same PTC USA factory or Japan, and Chavarria sources specialty fabrics like resin-coated and indigo-dyed Cone Mills denim, Italian wool gabardine, and Japanese jacquards and Melton wool. The label's aesthetic is characterized by dramatic and voluminous silhouettes, with high-waist, wide-legged pleated pants, boxy suits and heavyweight jersey tops. "It's a new feeling and a new silhouette in what has been a skinny jeans world," Chavarria told me ecstatically. I am just as ecstatic about the launch, and you should be, too.
The Willy Chavarria for Palmer Trading Company Fall/Winter 2015 collection will be available at PTC's website, Merci Paris and select Japanese retailers starting September 1.