American color institute and trend-predictor Pantone has chosen "Classic Blue" as the official color of the year for 2020. Announced yesterday, the color is described by Pantone as "a reassuring presence instilling calm, confidence and connection."

In choosing Classic Blue, Pantone said it first examined what was going on in the world. While 2019's color Living Coral was "animating and life-affirming," according to the company, 2020's shade "brings a sense of peace and tranquillity to the human spirit, offering refuge" as a new decade begins.

Classic Blue (PANTONE 19-4052) is the color of a Pepsi can, blueberries and the evening sky in flux. Feel the calming hue in the video below.

Pantone has been selecting a color of the year since 1999, decided from careful trend-forecasting research. The annual colour, which is announced each December, is chosen based on "what is taking place in our global culture at a moment in time."

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.