Pantone Names “Ultra Violet” the Color of the Year for 2018

Last year, the color experts at Pantone declared “Greenery” the official shade of 2017. Now as we’re gearing up for 2018, they’re back to let us know what hue will be everywhere for the upcoming 12 months.

Word to A$AP Rocky, as everything is indeed purple for 2018, with Pantone insisting that Ultra Violet is the official color for the new year.

To determine this, Pantone sent out ten of their aficionados to scour clothing, cosmetics, food, cars and everything in between for signs on what shade will dominate the next 12 months.

Per Leatrice Eiseman, executive director of the Pantone Color Institute, Ultra Violet “communicates originality, ingenuity and visionary thinking. It’s also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”

Pantone Color Institute’s vice president, Laurie Pressman, then went on to add, “It’s truly a reflection of what’s needed in our world today.”

So, it looks like it’s time to stock up on some fire purple styles to hop on board for 2018.