Gourmet tortilla chipmaker Paqui claims to have created the world's spiciest chip, so hot you only get one and it comes in a tiny coffin.

The new limited-edition "Carolina Reaper Madness" chip is seasoned with Carolina Reaper pepper - the Guinness Book of World Records holder for hottest chili pepper - and comes complete in a coffin-shaped box with the Grim Reaper emblazoned on it.

Jeff Day, Paqui's Brand Manager, told Mashable: "The reason that we're selling this as one chip is because quite honestly, that's all that you need. That's all that anyone needs. It's the hottest chip you'll ever have, I can guarantee you that. After you eat that one chip, trust me, you're not looking to dig back into the bag and have a second one."

Day recommends ice cream, yogurt, milk or honey to fight the fire, but whatever you do just don't use water. Water will spread the spice around and make the pain even more excruciating.

The chip will be available for a limited time at Paqui's web store in late September and at select retailers on October 1 for $4.99.

In other food news, McDonald’s is releasing pumpkin chocolate french fries for halloween.

What To Read Next

  • Image on Highsnobiety

    Zooming in on Louis Vuitton's First Runway Show Without Virgil

    Style
  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

    Culture
  • Image on Highsnobiety

    Bored Ape NFTs Have Entered the Beauty Chat

  • Image on Highsnobiety

    Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.