Gourmet tortilla chipmaker Paqui claims to have created the world's spiciest chip, so hot you only get one and it comes in a tiny coffin.
The new limited-edition "Carolina Reaper Madness" chip is seasoned with Carolina Reaper pepper - the Guinness Book of World Records holder for hottest chili pepper - and comes complete in a coffin-shaped box with the Grim Reaper emblazoned on it.
Jeff Day, Paqui's Brand Manager, told Mashable: "The reason that we're selling this as one chip is because quite honestly, that's all that you need. That's all that anyone needs. It's the hottest chip you'll ever have, I can guarantee you that. After you eat that one chip, trust me, you're not looking to dig back into the bag and have a second one."
Day recommends ice cream, yogurt, milk or honey to fight the fire, but whatever you do just don't use water. Water will spread the spice around and make the pain even more excruciating.
The chip will be available for a limited time at Paqui's web store in late September and at select retailers on October 1 for $4.99.
In other food news, McDonald’s is releasing pumpkin chocolate french fries for halloween.