adidas and Parley for the Oceans sold 1 million shoes made of ocean plastic last year, and to further make an impact for a greener world, sustainable brand Soma has now teamed up with Parley for the world’s first reusable water bottle with a sleeve made using Parley Ocean plastic, a material created from up-cycled plastic intercepted from marine environments.
"We’re collaborating with Soma to transform marine debris into a neoprene sleeve, bringing Ocean Plastic to a reusable Soma water bottle and directly into the hands of consumers,"explains Cyrill Gutsch, founder of Parley for the Oceans. "Shifting mindsets and behaviors is as important as creating new systems and materials. We all have a role to play. This bottle is another reminder of that fact and the beginning of a new collaboration in the movement for solutions."
The Soma x Parley for the Oceans bottle is part of a limited edition run that launches in over 5,000 Starbucks stores in the U.S. and Canada for $29.95 USD.
Head over to your local Starbucks to inquire about availability, and learn more about this special bottle on Soma's website.
Now in case you missed it, LEGO is making sustainable plant-based plastic bricks.