On November 13 in Shanghai, LOUIS XIII Cognac premiered a new special project with Pharrell Williams called “100 Years – The Song We’ll Only Hear If We Care.” The song was created to help share their dedication to environmental issues. “100 Years” is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. Each decanter of LOUIS XIII that takes 100 years to make representing the life achievement of generations of cellar masters, and to thinking a century ahead.
To help spread awareness for global warming, the exclusive Pharrell song was recorded on a clay disc, and following its one-time-only private listening party for 100 lucky guests, was stored in a state-of-the-art safe that is only destructible if submerged in water. The plan is to release the song in full in 2117, however, if sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years a significant portion of the world’s land will be underwater. The result would lead t the safe be under water, the record will dissolve, and the song will be lost forever.
Sadly, we won’t be around to hear that secret track, unless Elon Musk has something up his sleeve, but your kids and grandkids might. It’s time to take action now agains’t climate change, if we want Louis VIII and Pharrell’s mission to succeed.
For more on Pharrell, watch the musician be interviewed by an adorable 7-year-old.