Pharrell and adidas‘s third and final Hu Holi collection acts as a celebration of India’s ancient spiritual Holi Festival. The brand in turn made use of a revolutionary powder-dyeing technique to create one-of-a-kind pieces, encompassing both apparel and footwear styles.
adidas points out that the Hindu festival of Holi, also referred to as the “festival of colors,” occurs each March, signifying the arrival of spring and the triumph of good over evil. Those in attendance paint their bodies and toss bright powders in the air, hoping to add long-lasting color to their daily lives.
Here, Pharrell utilizes a palette of blue, green, yellow, and red across a series of track essentials: a top, tee, shorts, and pants, in addition to the Tennis Hu PK sneaker. The shoe boasts adicolor powder-dyed uppers and contrasting white leather lining.
Pharrell x adidas Hu Holi adicolor SS18 pre-releases March 2 through adidas Originals stores India and online, while a wider launch is scheduled for March 16.
In related news, it looks as if another Billionaire Boys Club x adidas NMD Hu is on the way.
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- Images: adidas