The people of Toronto, Canada just got a gift they didn't even know they needed: a two-tower luxury apartment complex designed, in part, by Pharrell Williams.

Taking to Instagram, the entrepreneur announced the project, which he worked on alongside Toronto developers Reserve Properties and Westdale Properties, architects IBI Group, and exterior and interior designers U31. The project itself is called Untitled, watch Pharrell discuss it below.

In a separate video announcement, dezeen reports, Pharrell explained the concept of Untitled further. "To live your life untitled means not having to live up to something or perform beyond a standard. For the standard to literally just be this beautiful matrix that allows people to create their own world."

Moving on to discuss his experience of translating ideas to architectural structures, he said, "Everyone at the table had a collective willingness to be open, to be pushed, to be prodded and poked, to get to that uncomfortable place of question mark, and to find out what was on the other side. The result is untitled and I’m very grateful and appreciative to have been a part of the process."

There will be 750 residential units inside the two towers, which are connected by a podium. The complex will likely open next year, in 2020.

This isn't the first time that Pharrell has worked on an architecture project. Previously he has teamed up with Oppenheim Architecture + Design. It is, however, the first time he's worked on a multi-residential development.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.