This past month at International Snow Sports Tradeshows, Pirelli Pzero and Burton gave the snowboard industry a sneak peek of their new collaboration for the Winter 2012-2013 season. The focal piece in the collaboration is the 2013 Burton Ion snowboard boot featuring a Pirelli outsole, which will be available worldwide next fall. In addition to the boot, Pirelli worked with Burton on an exclusive snowboard and binding, which will only be available next fall at the Pirelli Corso Venezia store in Milan, Italy.
The star of this joint effort is the 2013 Burton Ion boot. One of Burton's most legendary boot models, the Ion only gets better in 2013 with the addition of an exclusive new outsole created in collaboration with Pirelli. Taking advantage of the company’s experience in tyre manufacturing, Pirelli has created an exclusive rubber compound for Burton built specifically around the demands of riding that includes a snow tyre-inspired tread designed for superior traction. The top-of-the-line Ion boot also features Burton’s ‘Total Comfort’ technology, so the boot is designed to be super comfortable and high-performing from day one out of the box.
In addition, Pirelli and Burton have created a very limited edition snowboard and binding that will only be sold in the Pirelli Corso Venezia in Milan beginning in the fall of 2012. Both the snowboard and binding feature Pirelli’s distinctive gold and black accents, which were inspired by the daredevil and glamorous world of 1970s motorsports.
Take a further look after the jump.