Playboy, a magazine that helped launch America's sexual revolution when it featured actress Marilyn Monroe in nothing but her birthday suit in its first issue in 1953, will stop featuring photos of naked women under its new redesign which is scheduled for March 2016. Chief executive Scott Flanders admits to The New York Times that the company has fallen victim to the movement it pioneered, saying, "That battle has been fought and won. You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture." In the age of the Internet, the dirty thrill of gazing porn mags under bedcovers with a flashlight has lost its vigor, with teens instead opting for cellphones and laptops to fulfill their carnal urges.

With a circulation that's dropped from 5.6 million in 1975 to about 800,000 today, Playboy's focus going forward will be to produce more journalistic content, including interviews, fiction, investigative pieces, visual artists, and a "sex-positive female" columnist. "The difference between us and Vice," Flanders said, "is that we’re going after the guy with a job."

The publication won't give up on scantily-clad women entirely however. Playboy will continue to feature a Playmate of the Month, but with a more PG-13 level of sexiness.

While you pour one out for Playboy's provocative past, check out the 20 Controversial Ads That Defined American Apparel (NSFW)

  • Photography:Mert Alas and Marcus Piggott for Playboy

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