Forever 21 is no stranger to controversy, as last year Gucci filed a lawsuit against the fast fashion retailer following apparent copyright infringement on a number of the retailer’s items, centering around a knock-off of the Italian luxury brand’s trademark "blue-red-blue" and "green-red-green" stripe webbing.

Now, Los Angeles-based streetwear label PLEASURES has taken notice that Forever 21 has released a number of products adorned with a variation of their brand logo, which you can view in full here.

PLEASURES took to Instagram expressing their distaste towards the fast fashion retailer's latest tactic in a lengthy post, explaining how giant retail corporations are renowned for plagiarizing designs and works of smaller labels due to "no fear of lawsuit or backlash."

"Fast-fashion corporations are notorious for stealing smaller brand’s hard work, ideas, and designs. Everyone knows it, but yet nothing is done about it," PLEASURES wrote. "@forever21 clearly views themselves as untouchable because they continue to steal designs from brands with no fear of lawsuit or backlash. The blatant stealing and bad press has not deterred their business. The lack of respect and integrity within the fashion realm is despicable, and the lack of creativity in their business is growing. We ask you for your help in stop letting @forever21 get away with this. The consumers hold the power. Feel free to let Forever 21 know your feelings on the subject. We thank you for being smarter than the average consumer and for knowing that we come from a place of true passion and dedication.”

As it stands, Forever 21 has yet to comment on the claim from PLEASURES. However, PLEASURES co-founder Alex James has reached out to us directly and said, "People kept tagging us on social. And after we saw a full collection, we couldn't stay silent."

What are your thoughts on this copycat issue? Share your opinions in the comment section below.

For more on PLEASURES, the label is one of the winners of our Highsnobiety Crowns 2018 edition for Biggest Breakthrough: West Coast Brands. Also, peep the full list of this year’s winners here.

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