It's official, Pokémon Go is an epidemic. Over recent weeks the game has taken over our lives, and even people who didn't spent their childhoods collecting cards and playing the original games are now obsessed with it. The resurgence has meant that classic Pokémon content from years gone by is suddenly relevant again – like this hilarious Tumblr that adds Pokémon to high fashion ad campaigns.

As Fashionista reports, the site, which sprung up back in 2014, contains famous fashion ad campaigns with the pocket monsters sitting alongside the models. It combines the cartoons with ads from designers such as Prada, Dolce & Gabbana and Louis Vuitton, perfectly mixing high and low culture.

One particular gem sees Kanye West replaced with gym leader Brock next to Kim Kardashian from the famous Balmain SS15 campaign. Elsewhere, Furret, Teddiursa and Meowth snuggle up together on a couch for a Chanel ad, and Clefairy pops up from behind an ice cream cone alongside two Mulberry models.

Check them out above, and afterwards find out how much all your old Pokémon cards are worth now.

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