One of the most famous quotes from Game of Thrones is a simple tenet that serves as a great piece of wisdom in the real world: “All men must die.” It turns out that the same is true of apps, even the biggest and best of them. Pokémon Go has been one of the landmark cultural events of the year, gripping the world in a frenzy of augmented reality creature-catching. But according to a comprehensive data analysis by the group Axiom Capital Management, its popularity is officially on the decline.

Culling data from several sources, Axiom has compiled a set of data that should have Nintendo shaking in its boots. The Japanese gaming giant was on the verge of floundering at the beginning of the year, but the launch of Pokémon Go saw an astronomical level of growth at a rate almost too quickly to believe. And if the new data is anything to go by, it may very well decline at an equally fast rate.

The above graph is a display of the number of active users of the app across the world, and as you can see, the line is heading steadily and assuredly in one direction: down. Now that the game has appeared in the hands of just about everyone, finding a new audience should prove a challenging task for Nintendo.

And despite a brief spike at the beginning of the month, daily engagement is also falling at a rapid rate. Augmented reality gaming as a whole has yet to surpass the popularity of virtual reality, but Pokémon Go at its peak actually came quite close, a distance that now continues to widen with the waning trend.

Should you have stock or care for the Nintendo company, best pray for an app update. Pikachu is beginning to weep.

For more Pokémon news that isn’t downright depressing, look at these deliciously colorful Pokémon burgers.

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