PONY, which stands for Product of New York, announced today their first-ever creative director, which will be helmed by another product of New York, Joey Bada$$.
The rapper has been a campaign star for the OG sneaker brand, collaborating on a signature version of PONY’s low-key “Topstar” silhouette earlier this year.
Now as creative director, Joey is launching his debut four-piece capsule collection with concepts and styles featuring “Pro Era” colors and design elements. Check out the lookbook above and see how the collection captures his natural “Product of New York” style and his native borough of Brooklyn – locations like Sweet Chick, Prospect Park and surrounding areas.
The initial collection, “Pro Era” premium suede collection, will be available on Monday, December 18, 2017 in the following colorways: red, green and yellow at urbanoutfitters.com for $75 USD. An additional rich burgundy style, the Bada$$ model, will be available in February 2018.
For more on sneakers, check out Tyler, The Creator’s first ever pair of Air Jordans.