Dior, Supreme and Louis Vuitton are among the most popular and talked-about fashion brands on Instagram according to the app's 2017 year in review.
Instagram measures the popularity of a brand by analyzing followers, engagement and buzz. Dior was the most popular designer label this year, perhaps spurred on by the French brand’s hyped “We Should All Be Feminists” T-shirt. Rihanna’s PUMA Fenty collaboration finished in second place, closely behind Gucci, when it came to who had the most engaged followers; this specific metric is based on a combination of likes and comments.
On that same list, Supreme finished ninth, while the 4.8 million new followers meant the skate legend had the sixth largest increase in followers amongst fashion labels.
For a more detailed breakdown of what brand finished where, head over to Business of Fashion’s post.
Next, check out NOAH’s collaboration with legendary rock back, The Cure.