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Pornhub has published its annual “Year in Review” for 2017, revealing the search and viewing habits of some 28.5 billion visitors.

The 81 million daily users generated a staggering 24.7 billion searches across the year — that’s 50,000 searches per minute, or 800 searches per second. They leave behind a data set so vast that the resulting report goes beyond the usual porn statistics (straight men like lesbians, we get it) and offers a genuine insight into wider social changes, pop culture and, of course, our advancing sexual preferences.

We’ve rounded up five of the most interesting insights below, including the search terms that defined 2017, the most searched-for pornstar, the rise of “porn for women” and more. Check them out below, then head over to Pornhub to see the full report (SFW!).

1. The searches that defined 2017 include “porn for women” and “Rick and Morty”

“Porn for Women” was the top trending search (note here this differs from the overall number of searches, which we’ll get to shortly) throughout the year, increasing by over 1400% from 2016. “2017 seems to have been the year where women have come forward to express their desires more openly,” says Dr. Laurie Betito, sex therapist and director of the Pornhub Sexual Wellness Center. “From the ‘Me too’ movement to prominent females the likes of Hilary Clinton and Nikki Haley on the world stage, women are feeling more empowered and they have found their voice. This is a sign of things to come.”

Elsewhere on the list, the explosion of Rick and Morty into popular culture is reflected in a huge rise in searches for parody porn versions of the show. Fidget spinners (remember those?) come in at number three, and ASMR (which you can read all about here) at number five.

2. “Lesbian” tops the most searched-for terms (shock), but “hentai” jumps six places

“Hentai,” a subgenre of Japanese genres manga and anime containing overtly sexualized characters performing sex acts, was the second most-searched term in 2017. The explanation, according to Pornhub’s Dr. Laurie, is that “The world is moving at a pace the likes we have never seen before and as such, stress levels have gone way up. Hentai is a way for people to disconnect from reality and delve into the world of total fantasy, forgetting about all the stresses that real life brings.”

3. Riley Reid is the most searched for pornstar

Riley Reid, “everyone’s favorite girl next door,” takes the top spot for 2017 with Mia Khalifa and Lisa Ann bagging second and third, respectively. Elsewhere, however, crossover stars Kim Kardashian and Lisa Ann continue to chart highly. Kim K has held down a spot in the top 10 for four years now and, interestingly, when only looking at data from female users, tops the overall list in first place.

4. Kim K is the most searched for celebrity, but she had some unexpected competition

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The list of most searched for celebrities is a fairly mundane one for the most part—Kim K takes first, Selena Gomez in second—but there are a few notable inclusions. Searches for Donald Trump rose by 787 percent from 2016, perhaps in search of the alleged “pee tape” or simply because his presence and influence was pretty much inescapable last year.

It’s also worth pointing out the fact that YouTube stars Lena the Plug and SSSniperwolf came in at third and fourth, respectively — showing once again how the nature of celebrity is moving more in the direction of vlogging and self-publishing.

5. “Japanese” tops the most-searched terms on Pornhub Gay

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Topping the search list for the second year running was “Japanese,” followed by “Korean” (moving 57 spots since 2016), “straight first time” and “straight friend” in second, third and fourth respectively. “Black,” meanwhile, dropped from second to fifth.

In other news, James Franco denies sexual assault allegations.

  • Photography: Getty Images for Tom Ford

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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