Brand: Premier Amour

Season: SS18

Key Pieces: The graphic flaming child tee is literal fire whil the “MUSE” hoodie serves up an apt commentary on society’s obsession with social media influencers.

Editor’s Notes: French label Premier Amour‘s SS18 collection is titled “They Tried To Bury Us” and speaks to society’s fixation with muses, influencers and icons. The gender-neutral designs borrow elements from streetwear (such as graphic tees) and mixes them with high-end Parisian design in a range of hoodies, caps and panelled jackets.

In other style news, Balenciaga’s SS18 menswear drop is full of bangers. 

Words by Max Grobe
Associate Fashion Editor