"Aristotle wore linen. Egyptians called it woven moonlight. Titian, Velasquez, Picasso, Rothko: they all painted on linen," says the manifesto of Mister French. Mister French is a brand being newly launched by brothers Mike and Matt French who are so passionate about linen that they are debuting with only two 100% linen shirts.

A mere two styles -- a short-sleeve and a long-sleeve -- may sound unsubstantial at first, but every detail going into each design was so meticulously done to be perfect. The French brothers gave the styles a carefully trim yet relaxed fit, intentionally straight-cut to be worn untucked, and finished them with fine single-needle stitching that gives the button-downs an overall clean silhouette and lightweight feel.

Made of 100% Italian linen sourced from just west of Sanremo, the shirts are dyed in-house in custom colors like mint green, cobalt blue, red, white and coral pink. Contrast color bands around the collars and mother of pearl buttons are the only visible design details, but there is a hidden tonal loop inside the plackets with which to hold your sunglasses.

The new brand also sells some one-off souvenirs that the brothers collect during their trips (the above lookbook was shot in Mexico), offering playful items like matchbooks, straw hats and colorful blankets that go well with the Mister French shirt range. Perhaps the brand has larger plans to become a vacation-lifestyle retailer. You saw it here first.

Shop the shirts here, with prices ranging from $133 to $148. Made in Portugal.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.