It looks like sneaker boutique and streetwear imprint Undefeated have expanded their roster, as founder and president of PickYourShoes.com and owner and president of BAIT, Eric Peng Cheng, has updated his LinkedIn profile, revealing that he is now Chief Operations Officer, Chief Financial Officer and Co-Owner of Undefeated.

Over the years, Cheng has expanded his BAIT venture, now counting a total of seven stores. It is expected that he will help UNDFTD open additional shops, as his duties include “retail expansion.”

We’ll be sure to keep you updated as things progress.

Not NYC, not LA.