Pride Month occurs every year in June to commemorate the Stonewall riots -- a series of spontaneous, violent demonstrations by members of the gay community against a police raid which occurred at the end of June 1969.
Essentially recognizing the impact LGBT people have had in the world, Pride Month promotes a positive stance against discrimination and violence toward lesbian, gay, bisexual and transgender people to promote their self-affirmation, equality rights and increase their visibility as a social group.
To further celebrate, a humble project called "Pride Train,” started by NYC-based advertising creatives Ezequiel M. Consoli, Jack Welles and Thomas Shim, has taken into effect -- where multiple MTA subway stations feature stickers and posters promoting LGBT pride as well as to remind people of who we are as New Yorkers -- loving, accepting and colorful.
The posters, made in the style of the traditional MTA service information notifications, welcome passengers and declare that there will be "no bigotry, hatred, and prejudice at this station." Pride Month will not affect your trip, but a travel alternative for those against the message can "take the express train straight to hell."
Also, Instagram celebrates Pride Month with rainbow brushes and fabulous stickers.