In honor of legendary musician Prince, who passed away last year, The Prince Estate has joined forces with global color authority Pantone Color Institute in creating a standardized custom color to represent and celebrate the international icon.

Paying tribute to Prince’s mark on music, art, fashion and culture, the purple hue represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano. His association with the color purple became prominent in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song.

While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.

With the Prince Estate in conversation with other brands for future product collaborations, expect to see the new Love Symbol tone very soon.

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