Helly Hansen's showcases the ASK line at Project LV. Two jackets caught our eye, the Insulator and the Wool Jacket. Both are designed for city use, but with the full range of technical features expected from Helly Hansen. As such, the ASK line is quite on trend.
In addition to the ASK line, Helly Hansen will be releases a new collection of branded apparel (goose downs, sweaters, hats, and more) that includes a patch inspired by the Oslo Boat Club.
More looks from the Helly Hansen Autumn/Winter 2010 after the click.