Pronounce was founded in 2016 by YEEZY alumni Yushan Li and his creative partner Jun Zhou. After studying an MA in Fashion at Central Saint Martins, Yushan's love for handcrafted clothing, as well as a desire to push the boundaries of what genderless clothing could look like, was something he and Jun found they shared. Still relatively under-the-radar, the Milan and Shanghai-based label is only available at a select number of retailers. One of these is the London-based Browns, which recently received the latest line from the brand.

Fusing Eastern and Western influences in its output, the Pronounce collection is multidisciplinary, traversing tailoring, knitwear, and graphic work. The artist collaboration cotton T-shirt features a standout print to the front and is the perfect piece to add something fresh to that basics rotation.

Pronounce provides with the Fall/Winter outerwear too, delivering this stunning burgundy parka jacket. Built to protect you from downpours with style and function, the lightweight parka features a drawstring hood, adjustable cuffs, and internal pockets. The neon trim is a standout detail that really catches the eye.

Shop the Pronounce collection at Browns.

Artist Collaboration Printed T-shirt

Artist Collaboration Printed T-shirt

$98

Pronounce

Buy at Browns
Artist Collaboration Print T-Shirt

Artist Collaboration Print T-Shirt

$99

Pronounce

Buy at Browns
Contrast Trim Cotton Trousers

Contrast Trim Cotton Trousers

$434

Pronounce

Buy at Browns
Infinity Rope Print Top

Infinity Rope Print Top

$340

Pronounce

Buy at Browns
Hooded Half-zip Jacket

Hooded Half-zip Jacket

$337

Pronounce

Buy at Browns
Beam Contrast Trim Parka Jacket

Beam Contrast Trim Parka Jacket

$856

Pronounce

Buy at Browns
Beam Element Cropped Trousers

Beam Element Cropped Trousers

$313

Pronounce

Buy at Browns
Check Buttoned Jacket

Check Buttoned Jacket

$610

Pronounce

Buy at Browns
Beam Contrast Trim Trench Coat

Beam Contrast Trim Trench Coat

$1055

Pronounce

Buy at Browns
Beam Element Trousers

Beam Element Trousers

$376

Pronounce

Buy at Browns

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