Pronounce was founded in 2016 by YEEZY alumni Yushan Li and his creative partner Jun Zhou. After studying an MA in Fashion at Central Saint Martins, Yushan’s love for handcrafted clothing, as well as a desire to push the boundaries of what genderless clothing could look like, was something he and Jun found they shared. Still relatively under-the-radar, the Milan and Shanghai-based label is only available at a select number of retailers. One of these is the London-based Browns, which recently received the latest line from the brand.
Fusing Eastern and Western influences in its output, the Pronounce collection is multidisciplinary, traversing tailoring, knitwear, and graphic work. The artist collaboration cotton T-shirt features a standout print to the front and is the perfect piece to add something fresh to that basics rotation.
Pronounce provides with the Fall/Winter outerwear too, delivering this stunning burgundy parka jacket. Built to protect you from downpours with style and function, the lightweight parka features a drawstring hood, adjustable cuffs, and internal pockets. The neon trim is a standout detail that really catches the eye.