Psychworld Is Dropping New Tie-Dye Hoodie on Saturday

psychworld hoodie march 2019
Psychworld
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psychworld hoodie march 2019
Psychworld

Elusive young brand Psychworld continues to be a favorite in the hip-hop and art communities, as the likes of Drake, Skepta and Takashi Murakami, among others, have already jumped on board and been spotted rocking the label’s hoodies. Psychworld’s previous hoodie sold out in minutes, before popping up on Grailed for double the original $128 price.

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Had to be me.

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Now the brand is gearing up for another release, following the launch of its Jim Longden collaboration. Psychworld’s new hoodie boasts a purple tie-dye look, with Psychworld branding featured in blue across the chest and a matching set of eyes positioned below.

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? 10. Aside from that, I am thoroughly impressed by his superhuman-ness. How does he possibly preserve his ego and personality? Pop stars are constantly exposed to people’s attention and gossip. Their talents happen to connect with the wider society and they become stars, but people start to get bored after a few years and compare them with other, new forms of creative expressions by newer artists, labeling them stale. They are remembered nostalgically as someone who used to be good early on, get stalked in private lives by the paparazzi, and get messed up. In order to overcome this period by all means, some, whose talents have dried up, may attempt to run away from the pressure through drugs and other addictions. When they stand on stage, they are always exposed to the gale of criticism; their egos crumble over time beyond their sense of good and evil, and they become indignant at the others’ lack of understanding or sympathy. Their senses start to go numb. And yet if they do something to escape it all, the society sees it as an aberration and make a mockery of it. Kanye is superhuman in that he has been surviving amidst such exposures. He is truly an icon of this time, in which he lives. ?

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Handmade in the US, Psychworld’s tie-dye hoodie drops this Saturday, March 23, online.
Words by Jonathan Sawyer
Copywriter

Not NYC, not LA.