Brand: PUMA

Model: CELL Viper

Key Features: The upper features a leather and mesh construction, with overlays and paneling on the toe box and vamp. PUMA CELL branding can be seen on the tongue and midsole.

Release Date: February 1

Price: €100 (approximately $115)

Buy: PUMA and select retailers TBC

Editor’s Notes: PUMA is today launching its latest CELL-equipped sneaker, the CELL Viper. The shoe’s upper is kept predominantly sleek and athletic, while the sole unit features PUMA’s ’90s-era cushioning system.

The sneaker is a throwback to CELL’s debut 20 years ago, with a vintage-looking colorway and, of course, the famous PUMA formstrip down the side. The upper is an all-new design inspired by heritage CELL sneakers from the PUMA archive.

Ahead of its official debut, rapper Yo Gotti gave the silhouette his cosign, rocking the sneakers in the promotional shots below.

The CELL Viper drops globally in-store and online at PUMA, as well as at select sneaker retailers, for €100 (approximately $115) today.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

What To Read Next

  • Image on Highsnobiety

    Vandy the Pink’s Skeletal Clarks Are Getting Spooky Szn Started

  • Image on Highsnobiety

    It's a Mule, It's a Sneaker, It's Martine Rose's Nike Shox Collab

    Sneakers
  • Image on Highsnobiety

    North West Becomes a Mini Ye With Her Pastelle Flex

    Style
  • Image on Highsnobiety

    NIGO's Vintage Clothing Archive Is, Apparently, Museum-Worthy

    Style
  • Image on Highsnobiety

    Tom Sachs' Nikecraft General Purpose Shoe Returns (Soon)

    Sneakers
  • Image on Highsnobiety

    Dreaming of Tom Sachs' Latest Nikes? Nike's Got You Covered

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.