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PUMA
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PUMA

Brand: PUMA

Model: CELL Viper

Key Features: The upper features a leather and mesh construction, with overlays and paneling on the toe box and vamp. PUMA CELL branding can be seen on the tongue and midsole.

Release Date: February 1

Price: €100 (approximately $115)

Buy: PUMA and select retailers TBC

Editor’s Notes: PUMA is today launching its latest CELL-equipped sneaker, the CELL Viper. The shoe’s upper is kept predominantly sleek and athletic, while the sole unit features PUMA’s ’90s-era cushioning system.

The sneaker is a throwback to CELL’s debut 20 years ago, with a vintage-looking colorway and, of course, the famous PUMA formstrip down the side. The upper is an all-new design inspired by heritage CELL sneakers from the PUMA archive.

Ahead of its official debut, rapper Yo Gotti gave the silhouette his cosign, rocking the sneakers in the promotional shots below.

The CELL Viper drops globally in-store and online at PUMA, as well as at select sneaker retailers, for €100 (approximately $115) today.

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Footwear Staff Writer

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