PUMA has partnered with football jersey customizer Floor Wesseling to create a collection of “homage jerseys” for some of the top players on the German sportswear giant’s roster. Included in the lineup are France and Atletico Madrid forward Antoine Griezmann, Germany and Borussia Dortmund schemer Marco Reus, and Argentina and Manchester City marksman Sergio Agüero.
Floor Wesseling has been chopping and mashing up football shirts and crests since 2004, when he started his “Blood in Blood out” project as design research into heraldry. Wesseling chose football jerseys to express his visual language in a new form, using the shirts as a way to depict someone’s “true identity,” whether that meant bloodlines or, in the case of these football players, their careers.
“We were very excited to collaborate with PUMA Football,” Wesseling says of the partnership. “PUMA is a big brand that has always provided equipment to the convenience of extraordinary players such as Johan Cruyff, Diego Maradona, and Pele. To us, it was a big honor to visualize the identities of the 11 players we were assigned to make pieces for.”
PUMA and Floor Wesseling were brought together by Wannahaves agency, who served as the main intermediary between the two parties.
Check out each of the custom shirts and what inspired them below.
The Frenchman’s kit has a classic French Tricolore flag design with graphics that point to the attacker's time at Real Sociedad and Atletico Madrid. An “AG” logo completes the jersey.
Giovani dos Santos
Classic Barcelona Blaugrana colors with an LA Galaxy-inspired sash and a hint of Tottenham Hotspur make up the Mexican MLS star’s jersey. The crest features Catalan stripes and a Galaxy star.
The German flag and jersey motif doesn't only point to Reus’ nationality, it's made up of colors representing the attacking midfielder's three clubs: Borussia Dortmund, Rot Weiss Ahlen, and Borussia Mönchengladbach.
Divided by chevrons, the Uruguayan's national team jersey design is complemented by cues from Villarreal, Atletico Madrid, and first club Cerro.
One of the crazier iterations, Rui Patricio’s goalkeeper jersey mixes Portugal red with the green and white hoops of Sporting Lisbon, his last club before moving to Wolverhampton Wanderers in England this summer. The alternating triangles on the shirt mimic a popular type of flag in Portugal.
The colors of Grasshopper Club Zürich, Juventus, and the Swiss national team are found on new Arsenal defender Lichsteiner’s mountain-inspired design.
The midfielder’s jersey is split in half, with the chest bearing a big ring in the center. Colors from his last two clubs — Nürnberg and Eintracht Frankfurt, both of whose badges are circular — are reflected on each side, with added inspiration taken from the Japanese flag.
The uppermost section and chest pocket badge are inspired by “Kun” Agüero's first club Independiente, where he shot to prominence as a teenage prodigy. The colors of Atletico Madrid, Manchester City, and the Argentine flag complete the striker’s jersey.
The green, yellow, and red on imposing defender Koulibaly’s shirt signify the national flag of Senegal, with an additional dark red cue taken from first professional club Metz.
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