A PUMA icon, the German giant’s R698 is a true athletic sneaker that’s been supporting the running crowd since 1991. And now as the ’90s throwback trend continues, PUMA release a streetstyle-ready version which we photographed for Finish Line, as part of their ongoing collaboration with the brand, just outside Berlin.

The R698 sees a solid silhouette composed of PUMA’s energy-returning Trinomic midsole, featuring rubber cells that collapse and rebound to lessen shock impact, dappled with ‘splatter’ detailing for extra style points. The rubber outsole provides extra grip and stability, meaning the overall ride runs clean.

Meanwhile for the upper, the premium knit fabric gives a houndstooth effect to the overall look, while PUMA’s Formstrip on the medial and lateral flanks seems slightly abstracted and block-like because of it. But this is no bad thing. To show your loyalty, the leaping cat features solidly on the heel while the PUMA No.1 Logo is placed proudly on the tongue.

PUMA’s R698 is the perfect example of how ‘The Edge of Sport & Style’ collide at PUMA’s new shops at select Finish Line locations. Check out our exclusive shoot above, before checking the creps out at select PUMA Shops at Finish Line or their online store.

For more on PUMA, see what went down when the label partnered with Finish Line for a series of in-store parties.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.