PUMA has been on a tear when it comes to summer-ready drops this year. In July alone, it revealed the “Space Explorer” pack, RS-X Sneaker Raver, RS-X Ushuaïa, and LQD CELL Optic — plus collabs with RHUDE and Chinatown Market.
With no intentions of slowing down, PUMA now presents the PUMA LQD CELL OMEGA in new “Density” colorways. Set to drop this month, the “Density” pack gets its name from the speckled detailing on the CELL bubble installed in the sole. The speckles give the bubble a sense of depth and density, almost giving it the appearance of a translucent rock or gemstone.
The colorways, speckled bubbles, and their inspiration are a continuation of the silhouette’s own theme. The LQD CELL OMEGA’s chunky design references organic shapes and layers found in nature, reimagining them as techy sneaker features.
In addition to the bubbles, the nods to nature manifest as overlays on the upper, contrast lacing, and soft yet sturdy hexagonal cells for enhanced cushioning and comfort. The upper is formed from a breathable mesh that’s available in three colorways: PUMA White, PUMA Black & Safety Yellow, and, exclusive to Foot Locker EU, PUMA White & Black.
All three colorways are available at Foot Locker stores and online on August 8.
- Photographer: Ahmed Chrediy
- Art Director: Stella Richter
- Producer: Semjon Pitschugin
- Set Design: Eugenio Perazzo
- Set Design Assistant: Pieter Deuchert
- Photo Assistant: Ryan Meyer
- Gaffer: Sandra Glaser
- Electrician: Tarek El-Barbar