Last year, PUMA appointed JAY-Z as the president of the newly relaunched PUMA Basketball. The brand is continuing its revival, signing a multiyear partnership with the NBA that makes it an official marketing partner of the league.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
PUMA points out that the collaboration will continue to accelerate the growth of PUMA Basketball, as the brand now has the opportunity to feature athletes in their respective NBA uniforms and team logos. Furthermore, PUMA can curate original content to better tell the story of the company and its athletes.
PUMA Basketball was reintroduced in October of 2018 with the launch of its first signature sneaker, the Clyde Court Disrupt. The brand recently unveiled its second basketball shoe, the Uproar Charlotte, ahead of this year’s NBA All-Star festivities. Since its reintroduction, PUMA Basketball has signed a number of rising NBA stars in DeAndre Ayton, Marvin Bagley III, Michael Porter Jr. and Zhaire Smith, among others.