PUMA continues its partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, presenting a new collaborative collection for SS19. Consisting of footwear, apparel and accessories, the children’s release serves to celebrate the 50th anniversary of Sesame Street.
The SS19 capsule sees original Sesame Street characters in Cookie Monster, Elmo, and Bert and Ernie appearing on popular PUMA silhouettes such as the Suede and the RS-0. The sneakers then come packaged in a specially decorated shoebox designed by children.
In addition to the footwear, the collection features sweatshirts, jackets, caps and backpacks, all with colorful Sesame Street branding.
Sesame Street x PUMA SS19 is expected to launch on February 15 at PUMA stores, select retailers and online.
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