After dropping his Writeous LP in 2016, Bed Stuy-based rapper Radamiz is stepping into 2017 armed with his visual debut for one of the project's singles, "poweR." Following in the footsteps of the album, the song serves as a forum for the rapper's own introspection. Where Writeous, as a complete project, chronicles the journey of a young artist on the path to finding his personal truth, "poweR" as a standalone entity wrestles with the idea of overcoming existing power structures that are not designed to benefit everyone.
"Our song is about the realization that no one can take your power from you," says Radamiz of the single which also features fellow New York rapper, History. "The power you have to make a decision and work tirelessly toward it is your own. No matter if your friends are caught up in drugs, being exposed to murder and homelessness or just down-right pessimism, your perspective is in your hands."
The video was shot in New York's SoHo neighborhood by The SwissArmyGuys and co-directed by Radamiz. Featuring grainy, documentary style shots of the Big Apple after dark, each scene is meant to evoke the angst, vibrancy, and sometimes danger associated with city living.
"I chose locations such as the legendary Bloody Alley in Chinatown, Howard Street in front of Opening Ceremony and Rick Owens, and SoHo in general specifically to combat the subtly-imposed exclusion of the urban community there. One of the directors actually got arrested mid-shoot. We got surrounded by like 20 police officers and three cars in Chinatown. Ridiculous," Radamiz tells us.
"Some shots were also taken after our headlining show at Baby's All Right with Dot Da Genius. Tunji Ige also made a cameo appearance. In a time where the inner city kids' voice is often muted and shoved away, this video serves as a gritty reminder that we are as alive and powerful as ever," he finishes.
Press play to enjoy and also check out the U.S. premiere of A.M. SNiPER's "Foreign Dreams" video.