Before anyone even had a name for streetwear, Raif Adelberg was chopping up Nike Air Force 1s and shipping his custom creations to Eddie Cruz to be sold at Union LA in the very early 2000s. The Canadian designer contributed immeasurably to the culture's early days, helping found Vancouver brand wings + horns, working alongside Stussy, and more recently the likes of luxe sneaker maestro Jon Buscemi. Over the years, Adelberg's behind-the-scenes work has played out in many avenues of the culture.
As a culmination of his past experiences, in 2016 Adelberg has set out on a new venture titled HERMAN, a contemporary range of gender-neutral apparel inspired by late '80s and early '90s pop culture. We sat down with Raif at his home/studio to see behind his creative formula, and to get a glimpse of some of the other current projects he has on the go.
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