Your biological brethren isn’t the only type of family to celebrate the holidays with, there’s also your chosen family. POLO Ralph Lauren, the only brand that can add finesse into both hip-hop streetwear and suburban Christmas cards, is here to outfit both. For its new Holiday 2019 collection, Ralph Lauren makes the case for the latter by tapping La Marche Bleue, a Parisian dance collective, who is as much a loving family as your own flesh-and-blood.
Headed by Leo Walk, a choreographer who blurs the lines between contemporary and hip-hop and has worked previously with Christine & The Queens, Sebastian, and Roméo Elvis, the cadre pose in candid group shots taken in a light-filled dance studio in the heart of Paris.
The dancers sport vintage-inspired garms from the new collection including logoed French Tri-color zip-ups, leopard faux furs, emerald green hoodies, brown suede jackets with shearling trim, sporty letterman jackets á la classic Ralph Lauren heritage, and enough embellished sweaters to last a full run of end-of-the-year office parties.
As part of the shoot, each wrote down their meaning of family on A4 sheets of paper as if the messages were part of a handwritten Christmas card. One dancer, Ablaye Diop, who wears a classic black turtleneck and matching wool felt kente kufi cap, said his favorite thing about the collective is, “The different energy that mixes together to make us one.” Enfant Précoce, clad simply in monogrammed blue jeans and a thick silver chain, explained, “The joy we share when we present is the thing I’m happy to feel, again and again.”
There’s no season like the present to, in the words of dancer Manon Bouquet, express, “Support. Love. Kindness. Generosity.” So, take a page out of La Marche Bleue’s book and cop you and your chosen family a couple of lush knits, too, to stay cozy this winter.
Ralph Lauren’s Holiday 2019 collection is available now.
Photographer: Sarah Blais
Photo Assistant 1: Bertrand Jeannot
Photo Assistant 2: Thomas Manivit
DOP: Ferdinand Feldmann
Stylist: Sakke Hytönen
Hair-Stylist: Susanna Jonas
Make-Up Artist: Vanessa Bellini
Make-Up Assistant: Emilie Roveyaz
Talent Manager: Adelaide Crestani
Producer: Rochelle Bambury
Project Manager: Johanna Gerhardt
Creative: Shane Gormley
Developer: Romano Casellini
Designer: Pieralberto Faggian
Product Manager: Shaun Roach