Ray-Ban has given their iconic silhouette a rugged makeover thanks to the new Wayfarer "Denim" collection. Carefully crafted from 100% genuine denim, this new design is the result of two years of research, which have resulted in a high-tech layering process that gives each pair a completely authentic, unique look. Each pair is then finished with original rivets and a hypoallergenic silicone nose pad for enhanced comfort. The Wayfarer "Denim" collection is now available in six colors at Ray-Ban's online store for $200 USD each.

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