Getty Images / Francois Nel

LVMH and Rihanna have been in secret conversations to launch a luxury fashion label in the singer’s name, WWD reports.

According to WWD, LVMH has already selected a number of employees from brands such as Celine and Louis Vuitton to work on Rihanna’s potential new fashion house, which would be the first the luxury group has built from scratch since launching Christian Lacroix in 1987.

A luxury brand would undoubtedly level-up Rihanna’s current hefty status in the industry. The star has already enjoyed immense success and hype with her Savage x Fenty lingerie line, collaborations with PUMA, and beauty collections.

No details of the label’s name or potential launch date have been revealed, with LVMH declining to comment. More details to follow as news emerges.

In other news, Stüssy debuts California-inspired new wave gear collection

Staff Writer
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