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Getty Images / Marc Piasecki

Today it was announced that Rihanna will be partnering with LVMH for a new fashion label. Named Fenty, the latest venture from Rihanna promises a line of ready to wear, accessories, sunglasses, and jewelry. The new fashion label is now live on Instagram with a brand new logo.

The news comes with several landmark moments. Fenty will be the first the luxury group to be built from scratch since launching Christian Lacroix in 1987, and it will mark the first time a woman is launching an original label at LVMH, as well as the first time a black woman is at top of an LVMH fashion house.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement as reported by Business of Fashion. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

BoF also reports Bernard Arnault, chairman and chief executive of LVMH commenting on the partnership, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

Following the unprecedented success of Fenty beauty, which is reported to have generated €500 million in its first year, LVMH’s new Fenty label will most likely follow suit, both in terms of sales and hype, as well as introducing the singer’s authentic strand of diversity and inclusivity into the industry.

According to WWD, LVMH had already selected a number of employees from brands such as Celine and Louis Vuitton to work at Fenty.

On this week’s episode of The Dropcast, we are joined by Iddris Sandu — architect and technology advocate who has worked with Nipsey Hussle on co-creating the late artist’s smart-retail platform and put his time in at Google at the age of 13, among other admirable accomplishments.

Senior News Editor