In celebration of their 120th anniversary, RIMOWA unveils its first-ever global advertising campaign, and a strong cinematic complete with a star-studded cast. Global influencers Virgil Abloh, Yoon Ahn, Roger Federer, Adwoa Aboah, and Nobu Matsuhisa all take part in the campaigns announcement video sharing their personal interpretations of what travel means to them.
The video was shot on three continents by five different directors. Every director worked closely with each cultural influencer to create an emotionally insightful, and visually distinct expression of their never-ending personal journey.
Federer’s film is directed by Karim Huu Do and features a real-life childhood conversation with his father at the moment of young Roger’s first trip to Zurich. Aboah’s film is directed by Jonas Lindstroem and it’s a powerful metaphor for how the model and activist overcame depression by pushing herself to travel. Virgil Abloh’s film is directed by Dexter Navy and presents an artful visualization of a recorded phone conversation with Abloh’s aphorisms on travel.
Nobu Matsuhisa's film is directed by Jared Knecht and features an ancient Japanese travel tale that mirrors Nobu’s own life. Lastly, Yoon Ahn's film is directed by I AM HERE and documents Yoon’s antagonistic sources of inspiration while featuring quotes from her private travel diary.
The five short films have been combined into an anthem film, which delivers a powerful visual and captivates on the campaigns theme that no one builds a legacy by standing still.
Watch the video above.
In other news, Virgil Abloh reveals Moët & Chandon collab bottle.