In celebration of their 120th anniversary, RIMOWA unveils its first-ever global advertising campaign, and a strong cinematic complete with a star-studded cast. Global influencers Virgil Abloh, Yoon Ahn, Roger Federer, Adwoa Aboah, and Nobu Matsuhisa all take part in the campaigns announcement video sharing their personal interpretations of what travel means to them.

The video was shot on three continents by five different directors. Every director worked closely with each cultural influencer to create an emotionally insightful, and visually distinct expression of their never-ending personal journey.

Federer’s film is directed by Karim Huu Do and features a real-life childhood conversation with his father at the moment of young Roger’s first trip to Zurich. Aboah’s film is directed by Jonas Lindstroem and it’s a powerful metaphor for how the model and activist overcame depression by pushing herself to travel. Virgil Abloh’s film is directed by Dexter Navy and presents an artful visualization of a recorded phone conversation with Abloh’s aphorisms on travel.

Nobu Matsuhisa's film is directed by Jared Knecht and features an ancient Japanese travel tale that mirrors Nobu’s own life. Lastly, Yoon Ahn's film is directed by I AM HERE and documents Yoon’s antagonistic sources of inspiration while featuring quotes from her private travel diary.

The five short films have been combined into an anthem film, which delivers a powerful visual and captivates on the campaigns theme that no one builds a legacy by standing still.

Watch the video above.

In other news, Virgil Abloh reveals Moët & Chandon collab bottle.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.