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Yesterday at Amazon‘s inaugural Machine Learning, Automation, Robotics, and Space (re:MARS) tech conference, Iron Man actor Robert Downey Jr. pledged to dedicate the next 11 years of his life to cleaning up Earth with robotics and artificial intelligence, according to Business Insider.

Downey Jr. was a keynote speaker at the event. He started off in a purely entertaining vein, saying, “Quick disclaimer, I don’t pretend to understand the complexities we face as a species, just because I portrayed a genius in my professional life… On the flip side, I did play an interesting and iconic character for 11 years, Tony Stark.”

He continued, “I was at a table with super smart, impressive, expert folks about six months ago, and the following statement was made: ‘between robotics and technology, we could probably clean up the planet significantly, if not entirely within a decade’. I said, ‘Let’s do it! Let’s commit to a process, let’s form a coalition.'”

Despite the experts in the room expressing their doubts about the logistical and bureaucratic roadblocks, Downey Jr. was insistent. By the end of his speech he’d announced the Footprint Coalition. The actor has vowed the coalition will be up and running by April 2020, and that he’ll spend “the next 11 years” trying to make it work, joking, “I’ve got to do something. I’m unemployed.”

On this episode of the Dropcast we are joined by Erik Ellington of Deathwish & Baker Boys and Bobby Hundreds, co-founder of The Hundreds. The two self-made titans of industry talk about the continued mainstream-ification of skateboarding and streetwear, and share some killer insight on building a label independently. Check below.

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