HODINKEE

In the past, Rolex has made a “Coke” GMT-Master II, while still issuing the red and blue “Pepsi” GMT. So why doesn’t the Swiss watch manufacturer have an iteration dedicated to Sprite?

Eight-year-old Zahid Ali, son of Mo Ali, Director of Product and Strategy at HODINKEE, recently came up with that exact idea, a Rolex watch referencing the colorless soft drink. After touring HODINKEE’s office, Zahid felt inspired and decided to take matters into his own hands by drawing his version of a “Sprite” Rolex (see the second photo below). The design team at HODINKEE got wind of Zahid’s sketch and then made a rendering of a Rolex GMT-Master II “Sprite.”

The watch, with its Jubilee bracelet and ceramic bezel, finds lime green and lemon yellow coming together on the bezel, while a glossy black dial complements at the center. The Rolex’s 24-hour GMT hand also features hits of green and yellow as a nod to the lemon and lime-flavored soft drink.

Let us know what you think of HODINKEE and Zahid Ali’s GMT-Master II “Sprite” concept. Would you like to see Rolex release this watch?

For a bigger scoop of design, check the video below.

Not NYC, not LA.

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