Ahead of Sunday's 89th Academy Awards, here we get a look inside the Rolex-sponsored greenroom for this year's Oscars. This area is in turn designated as a place to hang out and relax, before and after presenting/receiving awards.
In addition to the greenroom, Rolex is an official sponsor for the entire event, for the first time ever.
This year's Oscars greenroom spans approximately 1,000 square feet and is located backstage at the Dolby Theatre at the Hollywood Highland Center. The Academy Awards have been held here each year since 2002.
The room, which took six months to conceptualize and four days to build, is the brainchild of Rolex’s four-person, Geneva-based interior design team. The theme for 2017 is then green and gold, a nod to Rolex's signature colors, as the two-tone scheme is featured heavily throughout the space.
Plenty of greenery is positioned in the greenroom, in addition to brass accents, velvet seating, bookshelves filled with Rolex-themed goodies, and posters showcasing famed actors donning Rolex watches.
A translucent green bar mimics Rolex's famed green boxes, while the Venetian chandelier that hangs in the background draws inspiration from numerous Rolex watches.
For a glimpse inside the Rolex greenroom at the 89th Academy Awards, see the gallery above.
Remember, the show takes place this Sunday, February 26.