After debuting the classic GMT-Master II "Pepsi" in stainless steel, Rolex continues with another new offering for Baselworld 2018, this time showcasing the Daytona "Rainbow" in a brand new Everose gold finish.

Previously available in yellow or white gold, demand for the Daytona "Rainbow" has risen, as it's now selling for more than double its original retail on the secondary market. The previous price of the white gold RBOW was around $86,000 USD.

The key features of the new Everose Daytona "Rainbow" consist of its bezel, set with 36 baguette-cut sapphires in a range of graduated colors. Another 11 baguette-cut, colored sapphires are used for the hour markers, while the lugs and crown guards are set with a total of 56 diamonds.

In addition, the new composition for its 40mm case and bracelet are comprised of 18k Everose gold, a proprietary rose gold alloy developed by Rolex that’s resistant to fading. Furthermore, the sub-dials of the chronograph are rendered in pink "Gold Crystals," a pink gold alloy that has undergone a "crystallization" process to give it a shimmering finish, while inside is the standard 4130 caliber movement found in all Daytonas.

Since the white gold “Rainbow” Daytona was priced at around $86,000 USD, this new edition is expected to retail much higher.

You can learn more about this stunning Cosmograph Daytona “Rainbow” in Everose gold, directly on Rolex’s official website, and view a close-up in the video below.

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