Rolls-Royce has pulled a promotional video with Skepta after receiving criticism from road safety groups that the rapper wasn't wearing a seatbelt.

The video showed Skepta making a track in the back of a Rolls-Royce Phantom while driving around the Swiss Alps.

“I stepped in the car and there was no need to think,” Skepta said of the experience. “It was like sitting in first class on a plane minus the noise. Comfortable and silent, a perfect space to make music.”

Edmund King, the President of The Automobile Association, wasn't so impressed, however. "Perhaps Skepta, the great grime artist, should listen to his own song ‘It Ain’t Safe’ before rapping in the back of a Rolls-Royce, apparently not wearing a seatbelt," King said.

In response, Skepta tweeted an image of a belted seatbelt with a lightbulb emoji, reminding us all that safety comes first.

In other music news, Migos fuel Joe Budden feud with new artwork and video casting.

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