Following yesterday’s look inside Sports Illustrated‘s “Swimsuit Issue,” today we take a look at the process behind UFC star Ronda Rousey’s shoot for the mag. Since the print publication has to fight to maintain relevancy in 2016’s increasingly crowded market, the shoot fits well, highlighting the athlete’s likability and impressive body, despite her surprising defeat to Holly Holm back in November.

Enjoy the video above and find out how the internet is killing these publications.

Editorial Director, LA

Brock Cardiner is Highsnobiety's LA Editorial Director. He oversees Highsnobiety's editorial initiatives on the West Coast.