samsung ingenius campaign Apple iPhone X Samsung S9

After roasting Apple’s iPhone 6 and its lagging load time in an advert released earlier this year, Samsung is back throwing shade in its latest campaign. Titled “Ingenius,” this time the iPhone X is feeling the heat, being mocked for its camera, charge time, and speed through a series of short commercials.

In a bid to get Apple users to switch over to the Samsung S9, each ad depicts a Genius Bar customer questioning an Apple employee about why the iPhone X’s specs aren’t on par with the S9. From querying the need for a “double dongle” when using headphones and charging to using an adapter in order to fast charge, the shade thrown from Samsung’s direction is bold, to say the least.



Fast Charger


What do you think of Samsung’s campaign — witty or cheap? Let us know in the comments.

Next, this electric yacht is totally silent and environmentally friendly.

Senior Staff Writer
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