Rumors have emerged which suggest Samsung's Galaxy S8 handset will come equipped with a true edge-to-edge display.

The South Korean tech giant is in dire need of a success story after the exploding Note 7 catastrophe approximately cost it some $5 billion. Both Apple and Samsung have long coveted a bezel-less design, and now Bloomberg reports it will be the latter which achieves the feat first. It's said the edge-to-edge display would provide "more viewing real estate", as well as dramatically upgrading the immersiveness and quality of video playback.

The article quotes Samsung insiders, who say the phone's physical home button would be replaced by a virtual one that's "buried in the glass in the lower section". The same sources also claim that "the new phones will only come with wraparound displays using organic light-emitting diode (OLED) technology."

On top of that, Samsung is already known to have a new voice assistant in the works, which the company says will be "significantly differentiated" from the likes of Siri and others on the market. Other leaks suggest the company will follow Apple's lead in ditching the headphone jack, while a patent for a foldable smartphone has also been submitted.

How do you feel about Samsung phones after the Note 7 debacle? Let us know your thoughts in the comments.

Meanwhile, Apple is rumored to be lining up an iPhone 8 with an OLED display of its own.

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