Inspiration comes in many forms and for School/SS99, it comes from the runway. The creative branding and strategy firm, founded by Victor Hayashida and Flavia Nogueira, was heavily inspired by Alexander McQueen’s famous Spring/Summer 1999 runway show that brought a certain guttural savagery to the common fashion presentation (as shown in the clip below). For Hayashida and Nogueira, it was a lightbulb moment for the deliberate crossing of disciplines within their agency environment. School/SS99 explores various disciplines through their client work, whose roster includes big names like Moët Chandon and P&G.
Here, we take a look inside School/SS99's San Paulo office and the brash design elements that are contained in the workspace. You can them at the charming Vila Nova Conceição in San Paulo, Brazil.