One of the most difficult things about clothing campaigns is that they are often accomplished through stunning imagery. But flat, immovable images give away nothing about the movement or graceful fluidity of the garment.
rag & bone took a different approach for Fall/Winter 2015, introducing a short film starring Memphis-raised Lil Buck (born Charles Riley) and renowned Russian-American dancer Mikhail Baryshnikov. At the age of 67, Baryshinkov is still spritely as ever next to 27-year-old Riley, who previously earned viral fame for a collaborative project with cellist Yo-Yo Ma. Throughout the short, there is a delicious tension of movement that is underscored by the motion of the clothing itself. Quite the creative way to show off a new collection.